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read this page like a sceptical customer. mark every line that sounds impressive but says nothing.

"seamless integration" — with what? "empowers your team" — to do what? rewrote both. the hero now says what you actually do.

score my landing page out of 100 against Ogilvy's advertising principles. rank the gaps.

49/100 — it reads like a changelog, not an ad. no proof anywhere, and the headline lists features instead of hooking. rewrite attached. it hurts because it's right.

here are 40 customer reviews. find the phrases people keep repeating.

"set up in one lunch break" — 14 times. "finally killed the spreadsheet" — 9. your next headline is already in there.

check these three pricing pages every monday. only tell me what actually changed.

done. first report: acme dropped their free plan this morning and moved team pricing from £12 to £18.

read these 12 interview transcripts. what does everyone complain about?

9 of 12 describe the same workaround — export to excel, do one calculation, paste it back. that's your next feature.

turn these discovery notes into a proposal. don't invent deliverables or dates.

drafted. I left two questions where the scope is still fuzzy — better to ask than to guess.

compare the new contract with last year's. what changed?

notice period doubled, the price cap is gone, and clause 4.2 now auto-renews. table with links to every clause attached.

triage my inbox. only show me what actually needs me.

42 overnight. 3 need you. 11 have drafted replies waiting for approval. the rest is archived.

what's strange in this spreadsheet? show me the pattern before you explain it.

returns triple when delivery takes over four days. I charted it and listed the 23 orders that prove it.

this deck is 34 slides. the meeting is 20 minutes.

cut to 9. everything else moved to an appendix the numbers people can dig into afterwards.

here are 50 things I've written. learn how I sound.

short sentences. no hedging. you never open with "I hope this finds you well." saved as a skill — every draft uses it now.

turn that research into a page I can send to the client.

published — here's the link. it's on your domain, and I can password-protect it if the numbers are sensitive.

I have an idea for a SaaS. what's the fastest path to MVP?

what's the single workflow it replaces? no dashboard, no login, no billing. build the workflow, sell the result, validate in a weekend.

I have 20 minutes and an 80-page report. what matters?

three things — and the real finding is buried on page 41: churn is a pricing problem, not a product one. the exec summary oversells the rest.

read the comments on these 20 videos. what is nobody answering?

"can I do this without a website?" — asked 31 times, answered twice. that's your next video.

which proposals have gone quiet?

four. I drafted polite nudges in your voice — approve and I'll send them one by one.

what did customers struggle with this week?

312 tickets, one recurring problem: nobody can find the invoice button. it's behind two menus.

now build the strongest case against your own conclusion.

two of my sources were quoting the same blog post, and the 40% stat is from 2019. the conclusion survives — with one caveat attached.

I need a tiny tool that sorts this CSV and gives each lead a score.

done. drop in the file, tune the scoring rules and export the shortlist.

this spreadsheet runs the whole warehouse. can you make it an app?

same data, now with a clean form, search and permissions. shared with the team — 8 people are in it already.

hey, how do I make a landing page like this one?

did you try subscribing to the newsletter?

I'll do that right now!

did AI write this email?

you wrote it. I just removed the three paragraphs where you apologised for asking.

can you attend this meeting for me?

no. but I read the pre-read and drafted your three questions — you can leave after asking them.

overnight

$ agent run overnight.md

✓ inbox triaged (42 → 3)
✓ 4 invoice chasers drafted
✓ competitor diff saved

done in 11m — while you slept

claude code

$ claude -p "read this quarter's
support tickets, rank churn risks"

Reading 1,204 tickets...
✓ 7 recurring problems
✓ 3 accounts at risk
✓ saved to reports/q3-churn.md

cron

$ crontab -e
0 7 * * 1 competitor-watch --diff

✓ every Monday, 7am:
what changed, before standup

agent loop

$ agent run --plan
plans/faq-miner.md

iteration 1 of 25
-> pull comments from niche videos
-> cluster repeated questions
-> draft an "audience asks" brief

MEMORY.md

# What I know about you

- Prefers bullets over paragraphs
- No meetings before 10am
- Quotes in USD, invoices in GBP
- Will always pick the simpler option
- Signs off emails with just "ian"

AGENTS.md

# House rules

- Draft, never send without approval
- Check every number against the source
- Flag anything legal or pricing
- If unsure, ask one question — not five

prompts.md

## Saved prompts

- grade my page like Ogilvy
- the sceptical customer read
- argue with your own research
- what changed in this contract
- find the phrases customers repeat

SKILL.md

---
name: competitor-watch
description: Visit saved competitor
pages weekly and report only
what actually changed.
---

1. Load the watchlist
2. Compare against last week's copy
3. Ignore cosmetic changes
4. Post offer, proof and pricing
diffs to Slack

SKILL.md

---
name: after-call
description: Turn call recordings
into CRM updates and a
follow-up draft.
---

1. Pull needs, objections, next steps
2. Update the right CRM fields
3. Draft the follow-up in my voice
4. Queue it for approval

SKILL.md

---
name: chase-invoices
description: Find overdue invoices
and draft polite chasers
in my tone.
---

1. List invoices over 30 days
2. Check for part-payments first
3. Draft a chaser per client
4. Never send — queue for review

/plans/competitor-tracker.md

# Build a competitor price tracker

Watch competitor pricing pages
daily, diff the changes, and
alert the team before they find
out from a customer.

## Steps

[ ] List target URLs
[ ] Scrape on a daily schedule
[ ] Diff current vs previous
[ ] Post the before/after to Slack
...

Audience researchnow

People rarely say "increase productivity."
They say "stop losing Friday to admin."

I found 14 more phrases worth stealing.

Pricing watchernow

Acme removed the free plan.
Team pricing moved from £12 to £18.
Their annual discount stayed the same.

Books check2:41 AM

Reconciled the month.
One duplicate charge, one missing receipt.
Flagged both — go back to sleep.

Monday briefnow

Revenue is on plan.
Two projects are blocked by the same approval.
Three invoices are now over 30 days late.

Prototype testnow

4 of 5 people missed the export button.
All five understood the new filter.
The empty state needs one real example.

Churn watchnow

6 of this month's 9 cancellations
stopped using the same feature
three weeks before they left.

Mention watchernow

Your product came up in 3 podcasts this week.
Two praised the onboarding.
One host couldn't find your pricing page.

Meeting prepnow

You meet Dana at 2pm. Since your last call:
they raised a Series A, changed pricing,
and your proposal went unanswered.

plan mode

How should I chase this late invoice?

›1. friendly nudge

third reminder, keep it warm

2. firm reminder

copy in their accounts team

3. pick up the phone

it's been 45 days

plan mode

What's the newsletter angle?

1. behind-the-scenes

what you're actually building

›2. curated finds

the best stuff, before it's popular

3. tutorials

step-by-step guides

4. hot takes

opinions on AI trends

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Swipe the best AI skills, prompts, and workflows.